The 12th edition of the e-marketing academy aimed at entrepreneurs from the SME sector will begin in Lublin on February 27. This year experts will visit 14 locations in Poland’s largest cities. The e-marketing academy is a series of educational meetings dedicated to building a strategy for promoting a company on the Internet. Participants, during meetings with experts, will be able to gain or expand their knowledge of online marketing, such as creating a website, SEO activities or using various promotional tools.
Meetings with experts from WeNet with entrepreneurs during the 12th edition of the e-marketing academy will, like last year, be held in a spring and autumn time. In addition to substantive knowledge, the organizers are also trying, through the selection of meeting locations, to take advantage of the potential and characteristics of cities and regions, in order to be even closer to local communities, while providing participants with a pleasant and inspiring environment. The trainings will be held in major cities in Poland. Among others: 20.02. in Lublin (Hotel loro), 13.03. in Katowice (Silesian Museum), 20.03. in Gdansk (European Solidarity Center), 7.03. in Warsaw (Olympic Center), followed by Bialystok, Wroclaw, Lodz and Krakow. Meanwhile, during fall, workshops will be held in Rzeszow, Poznan, Warsaw, Gdansk, Katowice and Bydgoszcz. The educational meetings will be led by experienced experts from WeNet Group, who will share practical tips and present proven tools. The workshops will also provide an excellent opportunity to exchange experiences and make valuable business contacts, especially in the local market. Each event will be attended by several hundred small and medium-sized business owners.
The e-marketing academy has been inspiring and encouraging representatives of the SME sector to develop their business online for many years. The training program is always perfectly customized to the needs of small and medium-sized entrepreneurs looking to develop their business online. Participation in the free events is a great opportunity to gain valuable, practical knowledge of Internet marketing and strategies for promoting your business online. It is based primarily on practical tips from experts and a large dose of up-to-date knowledge given in a very accessible and interesting way.
– In a moment we will begin another edition of our academies, that is a series of meetings with entrepreneurs across Poland. Different markets, different industries, but the same goals – to get new customers and develop business. Thanks to experience, we know a lot about this, so it’s worth joining us. Our experts will share their observations and tips on effective online marketing strategies. We will also discuss the latest trends in business promotion on stage and over coffee, and speakers will suggest how to use online tools to increase your brand recognition and make more profits. We cordially invite all interested parties to attend – says Marcin Durzynski, Vice President of WeNet Group.
Entrepreneurs, during the meetings with specialists will have the opportunity to expend their knowledge to develop their knowledge of building websites and e-shops, conducting effective SEO activities, advertising on the Internet and communicating on Social Media. They will also learn ways to reach new customers and increase sales, as well as useful tools such as Google Ads. They will also learn how to measure the effectiveness of their activities. The atmosphere of the meetings was conducive to inspiring discussions and consultations with experts. WeNet experts will also discuss issues related to changes in legislation, such as the Omnibus Directive, which imposes new obligations on e-tailers.
– Each edition of the academy shows, that entrepreneurs really appreciate meetings with us. There are many reasons for this. First of all, they gain valuable knowledge about current trends in Internet marketing, as well as have the opportunity to establish business contacts, which is extremely important in local markets. During the spring and autumn edition, we will mainly talk about technological innovations, such as AI. We will also introduce the process of acquiring customers on social media. There will be no shortage of information about local marketing and practical tips that participants can use in their daily promotional activities. After all, we are here to support small and medium-sized businesses in their development -says Anna Pszczółkowska, coordinator of the e-marketing academy.
All meetings within the e-marketing academy are very popular with entrepreneurs. In 2023 alone, more than 3,000 owners of small and medium-sized businesses participated in 11 events in the largest cities in Poland. The training programs are perfectly tailored to the needs of small and medium-sized entrepreneurs to whom the project is dedicated. WeNet experts educate, pointing out the importance of consciously running a business in the age of virtual reality.
Participation in the e-marketing academy is free of charge. To apply for participation in the training, simply fill out the contact form at akademiaemarketing.pl.
For all those who are interested in developing their digital competencies within the e-marketing academy, WeNet experts periodically prepare additional educational forms, such as webinars.
So it’s worth keeping an eye on the projects on the website and social media so you don’t miss out on signups. The organizer and content partner of the event is WeNet Group, which has been working with local entrepreneurs and supporting their efforts to reach customers in their area.
The event is held in English.
Chamber of Commerce and Industry in Katowice is the Strategic Partner of the event and the “Business Hub” magazine is the media patron.