On February 4, a unique event entitled. “GO EXPORT – learn about export opportunities with Alibaba.com”, organized by the Chamber of Commerce and Industry in Katowice and the global B2B platform Alibaba.com. The meeting attracted numerous entrepreneurs interested in foreign expansion and developing sales on international markets.
Alibaba.com is one of the largest B2B e-commerce platforms in the world, with 47 million active buyers from over 200 countries and regions. During the event, participants had the opportunity to learn about key statistics, the mechanisms of the platform and the successes of Polish companies using its potential.
Case study – success of Planteon
One of the highlights of the program was the presentation of the success story of Planteon, a Polish company operating on Alibaba.com since 2008. The company has been supplying customers with high-quality spices, herbs and teas for more than 20 years, constantly expanding its product range.
Planteon has its own drying facility and grinding plant, which allows it to fully control the quality of its products and proprietary spice compositions. Their range includes more than 600 natural products, which are favored by both individual customers and B2B customers around the world.
During the event, representatives of the company and also brothers – Pawel Szwajkowski (CEO) and Krzysztof Szwajkowski (Commercial Director) – shared their experiences and tips on how to successfully sell on Alibaba.com. Participants had the opportunity to learn about Planteon’s export strategies, as well as key actions to achieve success in foreign markets.
Alibaba.com – the key to global success
Alibaba.com expert Klaudia Kaźmierczak, Business Developer, presented the benefits of being on the platform and tools to support entrepreneurs in generating leads and increasing sales. Discussed included:
- Mechanisms of the B2B platform,
- Publishing products and generating requests for quotations (RFQs),
- The use of marketing tools such as Premium Sponsored Ads,
- Market analytics and brand protection on Alibaba.com.
In addition, during the Q&A session, entrepreneurs were able to get answers to questions about overseas expansion, building customer relationships and effective sales management in the global market.
I am grateful for the opportunity provided by the Chamber of Commerce and Industry in Katowice to meet with Polish SMEs and entrepreneurs to explore the vast opportunities of global trade with Alibaba.com. Poland has established itself as a dynamic and fast-growing export powerhouse, with key sectors ranging from machinery and electrical equipment to vehicles and furniture. Polish SMEs have a unique opportunity to expand their international reach through digital trade. At Alibaba.com, we are committed to providing businesses with the technologies and services, insights and connections they need to succeed globally. The future of Polish exports is digital, and we are here to help SMEs seize these opportunities. – commented Giancarlo Pastano, Country Manager Poland area at Alibaba.com
Export prospects and business digitization
Research and survey results presented at the event clearly indicate that the future of exports lies in digitization. As many as 75% of companies recognize digitalization as a key factor for success in international trade, and 74% predict export growth by 2025.
The biggest barriers for companies are a lack of trusted partners, limited products and raw materials, legal barriers and lack of access to adequate financing solutions. Alibaba.com addresses these needs by offering businesses tools to manage B2B sales, increase brand awareness and optimize export processes.
The event “GO EXPORT – Explore Export Opportunities with Alibaba.com” showed that Polish companies have great potential in exporting and can effectively develop their business on international markets. Thanks to cooperation with Alibaba.com, entrepreneurs gain access to global customers, modern e-commerce tools and sales and marketing support.
For companies interested in starting an export business on Alibaba.com, the right strategy, a well-prepared offer and the ability to build relationships with business partners are key. It is worth taking inspiration from the successes of companies like Planteon and capitalizing on the potential offered by the global B2B platform.