The evolution of modern digital marketing is influenced by many factors, and one of the most important ones must be development of artificial intelligence, changing needs of customers, the growing importance of cybersecurity and the formation of new consumer groups. It is these issues that will be addressed at this year’s conference DIMAQ Day, which IAB Poland organizes. This year, the event will be held in three locations Katowice 8th of October, Wroclaw 9th of October and Poznan 10th of October.
In search of answers to contemporary digital challenges
During every day of the DIMAQ Day experts will present together 14 preselection from the area of digital marketing, social media, sales, branding and marketing strategy. The organizers put great emphasis on the issue of communication in the era of social change therefore, the program includes issues related to inclusive language, expectations of Silvers (recipients over 60 years of age), plain language (applying simple language in industry communication) or the problem of greenwashing in strategy of ESG strategy.
There will also be speeches on technical and technological topics, such as Marketing Automation, cybersecurity, big data or artificial intelligence, which has been the main trend and challenge of the digital industry for almost two years. As Ewa Opach, Director for education and certification, IAB Polska emphasizes, the DIMAQ Day Agenda is designed for the revolutionary changes it has to face every marketer, both the beginner and the experienced. Participation in the conference is an opportunity to gain the latest knowledge in the field of digital marketing, as well as learning about current trends that are currently evolving faster in the digital industry than ever before. From the beginning, we make sure that DIMAQ Day is an event at a high substantive level therefore, participants can expect practical knowledge, case studies and numerous tips helpful in their daily work. Our experience so far shows that networking plays a big role during the meeting – for many marketers it is a chance to gain new, valuable contacts which really affect the course of a professional career. In turn, for employers and representatives of companies, it is an opportunity to build long-term relationships and exchange of experiences, thanks to which they will better understand the effectiveness of the campaign, generating greater profits – says Ewa Opach, Director for education and certification, IAB Poland.
DIMAQ Day in three locations
This year’s edition of DIMAQ Day will take place this autumn at selected Polish universities in This year’s DIMAQ Day will be held in Katowice 8th of October, Wroclaw 9th of October and Poznan 10th of October and the agenda in each of these locations will be slightly different. For all lovers of the industry waiting experts in the field of Internet marketing, social media, advertising, technology and business among others: Grzegorz Borowiecki, Managing Director, WUNDERTEAM, Magdalena Murzyn,Marketing advisor and consultant WSB Merito in Wrocław, Jakub Kania, Digital Marketing Advisor, Agency Eactive, Kamil Porembiński, Marketing Technology Specialist, CMO/COO, Qlos and Dr Katarzyna Piotrowska, Marketing Consultant kpiotrowska.pl. The conference in all three cities will be hosted by Lukasz Bis –, a lecturer at the UITM in Rzeszow, professionally associated with innovation, graphic design, accessibility and design methodologies. The program of the event complies with the international standard of e-marketing qualifications DIMAQ. Thanks to participation in the conference, DIMAQ certificate holders can obtain 20 recertification points.
A detailed schedule and a list of speakers are available on the DIMAQ Day website