Three thematic blocks, twelve experts, and a solid dose of practical knowledge, inspiration, and business tips – this is how the premiere edition of eCommerce Business Innovations can be summarized. The conference was held as a side event to this year’s European Congress of Small and Medium-Sized Enterprises, attracting participants interested in the future of online commerce.
Discussions about e-commerce with experts
The invitation to a new conference on the business map of Silesia was addressed to e-commerce owners and managers, entrepreneurs planning to develop online sales, specialists responsible for development, marketing, sales, and strategy, as well as technology partners, agencies, and e-commerce service providers. In short: to everyone who is involved in the industry on a daily basis or is just looking to enter it.
The goal of the event was clear: in an era of dynamic technological change and growing consumer awareness, to create a space for exchanging experiences with renowned experts and building valuable business relationships.
–We are creating this new business community here in Silesia, but of course we are open to the whole of Poland – emphasized Janusz Dramski, First Vice President of the Chamber of Commerce and Industry in Katowice, during the opening of the conference.
Trends, experiences, and the need for revolution
Conference participants listened to short but extremely informative presentations by twelve experts. In 15-minute presentations, they shared the most valuable insights from their practice: knowledge, stories of successes and failures, and observations on the directions in which the e-commerce industry is developing.
E-commerce from the inside out
The conference also featured a bold look at the role of AI agents and the challenges associated with their implementation. What is trendy and seemingly useful often proved to be much more difficult to apply in practice, according to the panelists’ experiences – On the wave of AI popularity, we wanted to automate many areas of communication, but it turned out that people still value human contact the most – said Olaf Skibiński, Business Development & Sales Team Senior Manager at ON Lemon.
In the context of technologies shaping the future of e-commerce, Sławomir Spyra, Head of Communications at Merce.com S.A., highlighted the key role of mobile applications – In mobile applications, the average conversion rate is 6.14%, while in smartphone browsers it barely exceeds 1%. The lack of a brand’s mobile application is currently one of the most common shopping problems.
Paweł Mikołajec, Branding Expert & Design Director at Ancy, emphasized the importance of visual identity –Branding allows us to build selection criteria that convince consumers to choose our brand.
Logistics, deliveries, and competitive advantages
A significant part of the conference focused on the delivery process—an element that often determines a purchase even before it is finalized. As Cezary Falkiewicz, Cross Border Sales & Network Manager at Globkurier, pointed out: 70% of customers in Europe abandon their shopping carts when international delivery takes more than five days.
That is why, during eCommerce Business Innovations, we analyzed in depth areas related to fast order delivery, effective returns management, and practices that allow companies to build a competitive advantage based on logistics. We also devoted a lot of attention to the challenges related to customs clearance and shipping outside the European Union – areas that for many companies are still a barrier to scaling sales.
What can we learn from eCommerce Business Innovations?
The first edition of eCommerce Business Innovations showed how great the need is to talk about the future of the industry and exchange real experiences between entrepreneurs. The conclusions from the conference are clear: e-commerce is constantly accelerating, and competitive advantage today is built not only by technology, but also by people, relationships, and efficient processes.